How are you smart?
How are you smart? Many people ask, “how smart are you?” There are so many things wrong with that statement. It implies that there is only one kind of smart. Howard Gardner introduced the theory of multiple intelligences and he introduced the idea of not how smart are...The value of cause marketing
Do you want an exchange or a relationship? Dear business owner: Like you, sometimes I feel that when I go to a place of business, I am treated like a customer receiving a transaction- a mere exchange of money. And that’s fine if that is what you want. But some people...Value of email marketing
What can 1970’s era Saturday morning cartoons teach us about email marketing? Dear business owner: It’s 1975 and a group of ad executives are deciding whether to spend millions of advertising dollars on TV commercials. I could just imagine that person that asked him...Little known internet radio station
This one little-known internet radio station has been hiding a secret costing you business, but you can uncover it today. Dear business owner, The internet radio stations have known about this and if it were up to them, they would keep it a secret, but viewers are...Press release like a handshake
Why is a press release like a friendly greeting? Dear business owner: I’m sure you have had this experience of walking into a restaurant-only to be ignored! Give me a glance A nod Something! Ugh! When you are acknowledged, you feel at ease. You are confident in the...We missed a teachable moment with Colin Kaepernick
When I heard about Mr. Kaepernick’s actions, my emotions took over and that was a natural impulse. But as I was able to process the issue, I missed the whole point of America and just in case many of you did as well, here is my take: The promise of America (not...Absolute power corrupts absolutely
Absolute power corrupts absolutely Many years ago, I was talking to a colleague, and the principal walked by and the colleague asked him if he was going to suspend that kid. The principal responded, “I don’t want to talk about it now.” Then the...Six reasons to hire a Marketing Consultant
Marketing Consultants provide the “how.” Dear business owner: I was just watching an episode of my favorite shows -Bar Rescue. Mr. Jon Taffer goes in and helps rescue a bar financially, but he also usually ends up rescuing relationships and communities. He delivers an...What does it mean to win?
Let’s say you went to your nephew’s baseball game and they actually kept score, and your nephew’s team lost 10-1. All ten runs were scored in the first inning by the other team. Well, what happened from the second inning and on? Did your nephew’s team play...