Event marketing in the right hands? Look into an event management company
Dear business owner:
I know you want to do everything for your business, but sometimes it’s better for you to have others do it for you.
That’s why rock stars have promoters because they are in the music business and promoters are in the promoting business.
Musicians have events-they are called concerts where they display their talent, their brand, and their merchandise.
You need to do the same when you are planning an event!
Bill Gates in his book, The Road Ahead, states that the internet is a new virtual marketplace. So online webinars and other events are sometimes effective and efficient, but it does not replace a face-face interaction. There is still a need for a face-face marketplace.
And what are marketplaces really? They differ in venues and circumstances, but basically, it’s a coming together of people with ideas, goals, and other interests, so you should have that burning desire to share and display your brand message and your ideas!
And the right customers will present themselves; sometimes all it takes is the right event and circumstance, and that’s where an event management team is beneficial.
Events can be effective if planned and organized.
You see there are four very important reasons why you need to sponsor an event, and hire an event management company, whether it is physical or virtual:
- Lead generation
You have potential customers right in front of you. One network marketing company created a giveaway for a one week all expenses paid to Tahiti. Only one person won, but the result might be 500 leads. I don’t know too many people who would turn down a free trip to Tahiti!
- Customer engagement and upsell
Do you ever wonder why auto dealers want you to come to their lot and check out their inventory? Yes, it’s to engage the customers but they also want you to come in so that they can show you the cars that they are promoting. Whether it’s to make room for new inventory or to show off the features of the vehicle, it is a chance to upsell. You can do the same thing at an event.
- Education
This gives potential customers an opportunity to ask questions and even see the product or service in action. Believe me, they will appreciate it.
- Branding and Awareness
You need an event where you can introduce and reinforce your brand. Imagine hiring someone without having a face-to-face interview or meeting. You need to get a feel of their energy, their personality, their strengths, etc. Well customers think the same way. Instead of looking at an online advertisement, some customers want to meet the representatives of the company and get a feel of their personalities, goals, and directions.
It’s time to get in touch with the right event management company so they can help create a system to utilize these four main reasons and help you create a very successful event!
