What can 1970’s era Saturday morning cartoons
teach us about email marketing?
Dear business owner:
It’s 1975 and a group of ad executives are deciding whether to spend millions of advertising dollars on TV commercials.
I could just imagine that person that asked him or herself: When are our target customers in front of the television?
As they down a cup of Sanka or Tab.
Every Saturday morning!
Saturday morning, kids are watching cartoons, so they are already in attendance.
Imagine if you wanted an audience to explain your message.
Television gave this gift to the cereal companies.
As a business owner, you need to realize:
- People are busy
- They have a short attention span
- They are mobile
So, what does this mean for you?
It means that there is a market ready to help you reach your target audience.
And that market is email.
Oh, so you’ve heard that email is dead.
Oh really?
According to an article by Will Newman (September 2016) in AWAI American Writers and Artists Institute,
- S. Companies show an email campaign creates a 3,800 % return on investments (ROI).
- S. Companies send an average 1.47 million marketing emails EVERY MONTH.
- Client is six times more likely to get a response from an email campaign (Click through) than they are from a tweet.
And plenty more!
And this article is almost two years ago, and it is going to do nothing more than keep growing!
Customers are mobile.
They are everywhere and anywhere.
And what do 99.9% of the people have in their pocket (unofficial percentage)?
That’s right- a cell phone.
And what are they doing?
They are doing many things but every hour or so, they are checking their emails.
You want to make it easy for a customer and you want them to feel in control?
What’s easier than looking at your phone and clicking or deleting?
Of course, you want them to click, but let’s face reality, not all of them will click.
And that’s OK because you want only the select customers. People who you are targeting.
And you want to make it easiest as possible for those that are in your target range.
About those Saturday morning cartoons. I don’t know the statistics but I’m sure they were staggering.
And you know what the moms were going either during or after the cartoons?
The grocery store.
Whether it is Saturday morning cartoons or the Super Bowl, you need to find your customer and deliver the products, service, or message.
Make it easier for them, and they will reward you.
So, if you subscribe to our email campaign, you will lock in our 10% discount price for life!
That’s right! You can subscribe and unsubscribe as many times as you like, but as long (or short) as you are an active subscriber, you will lock in our 10% discount for life.
P.S. You know why they run beer commercials and funny commercials during the Super Bowl? Of course, you do😊
