Do you want an exchange or a relationship?
Dear business owner:
Like you, sometimes I feel that when I go to a place of business, I am treated like a customer receiving a transaction- a mere exchange of money.
And that’s fine if that is what you want.
But some people crave a relationship with a business or service.
And that’s what cause marketing offers.
Imagine having a partnership with a charity. Not only will this give you credibility and public relations, it can also give you fulfillment that a relationship can offer.
As you are making money, you are also supporting a worthy cause. It’s about giving back, but it’s also about giving and receiving.
Look at JetBlue and their partnership with Firstbook. This organization provides books to children in low-income neighborhoods.
Or Coca Cola and their partnership with World Wildlife Fund. They help promote the habitat and needs of the Arctic Polar Bear.
And Tito’s Handmade Vodka partners up with Emancipet, an organization that provides care for dogs.
In fact, the website has shirts for purchase, so you are helping a business simultaneously promoting awareness of an organization.
Think about sports teams with sponsors. Yes, businesses are spending money, but businesses also get free advertising.
With cause marketing, you have a partner. Sure, businesses are out to make money in order to survive, but believe me, most business owners would rather donate to a charity than just pay higher taxes.
Just think of your community. There’s an unlimited opportunity to help.
If you own an automobile dealership, think of assisted living places that provide transportation to doctor’s appointments. Maybe you can donate a reliable vehicle and place advertisements on your vehicle.
Or if you own a sporting goods store, you can sponsor a youth sports team and provide uniforms and tournament fees.
Opportunities are endless!
You can start a relationship today. You can learn about each other’s business. You can listen to each other’s needs and desires.
Imagine a youth basketball team looking for help with uniform costs, tournament fees and transportation? We all got help when we were children and now it’s our time to give back.
Give back our time.
Give back some of our fortunes.
And give our sincerity and gratitude.
So, you may be thinking that your business is financially stable and no need for tax breaks or public relations.
Fair enough.
But even if you have no financial need to create a partnership with a charity, remember that it’s about relationships and fulfillment.
Relationships create a strong and caring community. You want to nurture your community because they become future customers and providers.
Let’s face it: we are all going to need help at some time. This is a great opportunity to further strengthen your business legacy and strengthen your humanity.
It’s not about selling cars or baseball gloves; it’s about making people happy and creating fulfilling relationships.
So, what are you waiting for?
Now is the time to get started! ( link)
