Context Matters
One of many perks to hiring a copywriter
Many of you watched the last presidential debate, and when former President Trump described some people eating dogs, you might have been scratching your head or even laughing. Well, whether or not is was a true statement is irrelevant from a marketing point of view, but the lesson is that he provided no context and he did not consider the audience.
When businesses reach out to customers, it is important to express some context and know the audience.
For example, there are five stages of buying and it is very advantageous to know which stage each customer is located.
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