It’s like having LifeLock for your business
Dear business owner:
The internet has revolutionized our lives, for the good as well as the bad.
About a year ago, I received a notice from LifeLock that their monitoring system detected a discover credit card application was submitted under my name. I clicked that it was not me, and the application was shut down!
I have protection and peace of mind.
Imagine how my expenses would have increased if I did not have the protection.
And what about the mental expense?
LifeLock is the standard for identify theft protection and credit monitoring.
You need the same thing for your business.
Businesses need an online presence, but they also need protection and people watching posts and dialogue.
People post on websites every single second of the day and some might be complaining about a product, service or feature.
And a reputation manager knows that there will be negative reviews that could be noted but ignored.
But some cannot.
And that’s when a reputation manager comes in who will read and evaluate if any action needs to be taken.
Let’s face it: the internet has given a voice to everyone and that is good, but it can also be bad.
So many people will overreact for an order that took five minutes longer than expected, but whether they are justified or not, damage could be done regardless.
Misinformation runs rampant and you not only need a plan to restore your public persona and reputation, you also need someone monitoring the information as well.
And that’s why you need a reputation manager.
The manager will design a plan to create positive public relations.
An event will end in a matter of hours or days, but a reputation will linger.
So, if it is a bad reputation, it becomes a liability.
A recent article in Forbes magazine (July 30, 2018) uncovered that businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product.
Now 22% is not extremely high but that translates into enough money lost.
In this age of information, you cannot ignore the fact that most people look at reviews or Yelp before they purchase or even walk into your store.
That’s reality now so for the customers who shop and purchase online, they need identity theft and credit monitoring protection, if you have a business or service and have an online presence, you need reputation management.
We all know about that certain restaurant that changes its name three times in a year. Then it is vacant for a while and then something new comes in but usually fails.
Why?
It is the reputation of the brand as well as the location.
It is not changing its name to be creative; it is trying to rinse off the bad reputation and association from the brand.
A reputation manager will have your back. It is important to protect your reputation as well as your brand.
