Value of email marketing

What can 1970’s era Saturday morning cartoons teach us about email marketing? Dear business owner: It’s 1975 and a group of ad executives are deciding whether to spend millions of advertising dollars on TV commercials. I could just imagine that person that asked him...

Little known internet radio station

This one little-known internet radio station has been hiding a secret costing you business, but you can uncover it today. Dear business owner, The internet radio stations have known about this and if it were up to them, they would keep it a secret, but viewers are...

Press release like a handshake

Why is a press release like a friendly greeting? Dear business owner: I’m sure you have had this experience of walking into a restaurant-only to be ignored! Give me a glance A nod Something! Ugh! When you are acknowledged, you feel at ease. You are confident in the...

We missed a teachable moment with Colin Kaepernick

When I heard about Mr. Kaepernick’s actions, my emotions took over and that was a natural impulse. But as I was able to process the issue, I missed the whole point of America and just in case many of you did as well, here is my take: The promise of America (not...

Absolute power corrupts absolutely

Absolute power corrupts absolutely                   Many years ago, I was talking to a colleague, and the principal walked by and the colleague asked him if he was going to suspend that kid. The principal responded, “I don’t want to talk about it now.”  Then the...
James Pesutich