Reputation Management

by | Nov 12, 2018 | Tutorial

It’s like having LifeLock for your business Dear business owner: The internet has revolutionized our lives, for the good as well as the bad. About a year ago, I received a notice from LifeLock that their monitoring system detected a discover credit card application...

Diversity is an illusion

by | Nov 3, 2018 | Tutorial

There is nothing wrong with being a mechanic or a welder, but these positions are looked down upon? Why? Because these careers do not require student loans? Education is important, but that does not necessarily mean formal education. It is time to stop the propaganda...

How are you smart?

by | Nov 1, 2018 | Tutorial

How are you smart? Many people ask, “how smart are you?” There are so many things wrong with that statement. It implies that there is only one kind of smart. Howard Gardner introduced the theory of multiple intelligences and he introduced the idea of not how smart are...

The value of cause marketing

by | Nov 1, 2018 | Tutorial

Do you want an exchange or a relationship? Dear business owner: Like you, sometimes I feel that when I go to a place of business, I am treated like a customer receiving a transaction- a mere exchange of money. And that’s fine if that is what you want. But some people...

Value of email marketing

by | Oct 22, 2018 | Tutorial

What can 1970’s era Saturday morning cartoons teach us about email marketing? Dear business owner: It’s 1975 and a group of ad executives are deciding whether to spend millions of advertising dollars on TV commercials. I could just imagine that person that asked him...

If schools were permitted to have just one training, this is the one!

This training will help to raise test scores for your students, decrease discipline challenges, and improve classroom rapport. You will learn how to meet students where they are and lead them where they need to be, capture attention, and promote deeper learning.

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James Pesutich