Diversity is an illusion

by | Nov 3, 2018 | Tutorial

There is nothing wrong with being a mechanic or a welder, but these positions are looked down upon? Why? Because these careers do not require student loans? Education is important, but that does not necessarily mean formal education. It is time to stop the propaganda...

How are you smart?

by | Nov 1, 2018 | Tutorial

How are you smart? Many people ask, “how smart are you?” There are so many things wrong with that statement. It implies that there is only one kind of smart. Howard Gardner introduced the theory of multiple intelligences and he introduced the idea of not how smart are...

The value of cause marketing

by | Nov 1, 2018 | Tutorial

Do you want an exchange or a relationship? Dear business owner: Like you, sometimes I feel that when I go to a place of business, I am treated like a customer receiving a transaction- a mere exchange of money. And that’s fine if that is what you want. But some people...

Value of email marketing

by | Oct 22, 2018 | Tutorial

What can 1970’s era Saturday morning cartoons teach us about email marketing? Dear business owner: It’s 1975 and a group of ad executives are deciding whether to spend millions of advertising dollars on TV commercials. I could just imagine that person that asked him...

Little known internet radio station

by | Oct 22, 2018 | Tutorial

This one little-known internet radio station has been hiding a secret costing you business, but you can uncover it today. Dear business owner, The internet radio stations have known about this and if it were up to them, they would keep it a secret, but viewers are...

Press release like a handshake

by | Oct 22, 2018 | Tutorial

Why is a press release like a friendly greeting? Dear business owner: I’m sure you have had this experience of walking into a restaurant-only to be ignored! Give me a glance A nod Something! Ugh! When you are acknowledged, you feel at ease. You are confident in the...

If schools were permitted to have just one training, this is the one!

This training will help to raise test scores for your students, decrease discipline challenges, and improve classroom rapport. You will learn how to meet students where they are and lead them where they need to be, capture attention, and promote deeper learning.

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James Pesutich